For the photographer who needs a 6x7 format high resolution camera that is comfortable and easy to use, Fujifilm introduces the new GW670 III Professional. Versatile and lightweight, the GW670 III offers all of the advantages of the previous model, while incorporating new user friendly features for enhanced operation. Exterior surfaces are ergonomically designed, and composed of rubber and no-slip finishes for better gripping. Other features like adaptable strap anchoring, two shutter release buttons and bright double image super-imposing rangefinder further enhance manoeuvrability and responsiveness. And new features like one-touch spool loading combine with new operational safeguards to ensure error-free, high resolution imaging under all kinds of shooting conditions. And, of course, the 6x7cm format will appeal to photographers who prefer a more square original image than that offered by standard 6x9cm systems. The Fuji GW670 III: precisely what medium format photography should be.